The article explores three emerging technologies reshaping pharmaceutical industry practices:

1. Digital Drug Adherence Solutions

The piece notes that "40% of all medical problems that patients experience are related to a lack of adherence." Innovative approaches include ingestible sensors within medications and intelligent packaging that alerts patients to missed doses.

2. Beyond-the-Pill Approaches

Rather than relying solely on medications, companies are combining traditional treatments with digital tools. The article references Livongo Health's diabetes management system combining blood-draw devices with smartphone applications and physician consultation features.

3. Video-Based Communication

The content emphasizes that "video is about 10 times more likely to engage its audiences compared to traditional types of content." This applies to both healthcare professional education and patient communication regarding diagnoses and treatment options.